Is the book printed in hardcover or paperback?...So is it primarily a business book or a technical book?
After reading the book, Web Analytics Action Hero , I decided to create a summary mashup of some of the approaches and information presented in the book. The book discusses applying the scientific method to web analytics in an efficient and systematic way the author calls the HEROIC approach
A big thank you to Jim Sterne for his contribution to E-Nor's book Google Analytics Breakthrough From Zero To Business Impact , a complete guide to Google Analytics Instrumentation and Reporting, found on pages 7 & 8 in the introduction. We hope you can make it to this or another book series webinar
During this interview process, question 1 turned out to be the most prolific and popular question among the Analytics Tribe, which is: What is the book (or books) you’ve given most as a gift, and why?
Nate Silver's the Signal and the Noise is a forecasting book with broad appeal. Read this book if you want to understand more about decision-making, statistics and predictive analytics without having to mine a text book. The book is richly researched, well organized and packed with engaging examples
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"Web Analytics: An Hour a Day" I had this book since a while in my bookshelf, over 5 years to be honest - eyeing me and vice versa - I finally got to read it !
Learn more about Brian and his most recent book, Successful Analytics, at brianclifton.com
Jennifer recommended the book, Playing Big: Practical Wisdom for Women Who Want to Speak Up, Create and Lead by Tara Mohr for more tools on how to find your voice to have greater impact.
We also had a drawing for attendees to win a signed copy of Jim's book or one of five Starbucks gift cards!
Don’t forget to read through to the end — I’ve included few take home action items I hope you will enjoy this book as much I did putting it together