I've been in the analytics field for about a decade now. My entry point was at Omniture as one of their early account managers. I carved my real role (which is still my current role) as an Omniture expert with a focus on implemenation and processes, which I've performed for a variety of companies, including HP, Sam's Club, and Carlson Hotels. I've recently launched my own company called Tracking First, having developed a web application that automates all of the analytics behind new campaign launches (tracking code generation, classification, landing page link assembly and verification).