Some say Morgan's first word was "Internet." Since then, she's demonstrated an uncanny knack for deciphering the complexities of the web. At age 16, she was selected to enroll in college two years early at the Georgia Academy of Mathematics, Engineering & Science. Since graduating with her B.S. in Psychology and Chemistry, she's spent years as a Web Strategy and Analytics Consultant for brands like Shell Oil, Sony, Trojan, and Cox Communications, among others. Now at Piston, Morgan manages the Analytics and Optimization team, keeping Piston's clients ahead of the curve, by developing ROI-driven solutions to marketing challenges.
Ever the industry mover and shaker, she is frequently asked to speak at industry conferences, including Ad:Tech, SES, and the Digital Analytics Association events.She was also recently named one of the top Digital Strategists by the Online Marketing Institute, and one of the Top 10 Hottest Digital Marketers by iMedia. It's only complicated if you’re not a prodigy.
Professional Experience & Passions:
- Analytics & Actionable Data Synthesis
- Predictive Analytics and Personalization
- Marketing Strategy for Acquisition & Retention
- Emerging Technology & Innovation
- Conversion and User Experience Optimization
- Analytics/Data Solution Development
- Consumer & Brand Equity Research
- Data Driven ROI Models using Uplift Modeling & Logistic Regression
- Multivariate Testing
- Enterprise Search Engine Optimization (SEO)
- User segmentation and targeting