Analytics Recipe Cookbook - Summaries

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  • Introduction: Seasonality is described as a predictable movement during a certain time period. Marketers need to understand those who search their target organic terms and when those terms are searched the most in a given week of ...

  • Introduction: Recency data helps uncover how regularly people tend to visit. To measure recency, analytics tools report the number of days that have passed since each users previous visit. Recency data also helps you make sense ...

  • Introduction: Using CASE statement in Data Studio to customize dimensions such as Default Channel Grouping, Landing Pages, Medium and other dimensions. Analysis Overview: CASE statement is a great function ...

  • Introduction: Even the most sophisticated marketers struggle to consistently define and tag their campaigns which is critical for meaningful performance analysis and reporting. To do this successfully, you need a framework or taxonomy that guides ...

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