Originating Author: Adam Greco 
Introduction: Great way to find out how often your website search tool finds no content!
Analysis Overview: The goal of this analysis is to show content owners what people are looking for, but not finding.
Analysis Benefits: When users conduct searches on your site and get zero results, they get frustrated and often times leave. Through this analysis you can:
1) Find out how often this happens
2) See which search phrases cause no results to be returned
3) work with your content team(s) to add content to the site
DAA members, go here to view full recipe.
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Adam Greco
Senior Partner, Analytics Demystified
adam@analyticsdemystified.com(847) 948-7965
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