Originating Author: Lea Pica
Introduction:
Open rates for marketing emails are staggering low in comparison to the scale of our lists. There are steps we can take to maximize engagement with each campaign beyond the first send!
Analysis Overview:
This analysis uses behavioral targeting to generate additional activity and learnings from re-messaging to unengaged recipients. It is also further opportunity to explore and refine campaign messaging.
Analysis Benefits:
Refine campaign messaging for unengaged subscribers
Gain incremental interaction from each campaign deployment
DAA members, go here to see full recipe.
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Lea Pica
Analytics, Data Visualization & Presentation Consultant
Analytics Demystified (Corporate Account)
Middletown NJ
(732) 639-0067
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