Originating Author: Tim Wilson
Introduction: We assume all visitors fill out forms easily and perfectly... but when we track that assumption, it doesn't necessarily hold up!
Analysis Overview: The last step in many key conversions is often the successful completion of a form. Most forms have some level of form validation on them that prompt the user if they try to submit the form and there is an issue with it. Since form validation is often a client-side activity, the development team often stops at the point of providing the visitor with an error message, but there isn't any tracking of what errors occur and how often. Consequently, there is no visibility into what percent of users are successful at completing the form on the first try, and, more importantly, there is no visibility into what the most common errors are.
Analysis Benefits:
1) Improving form completion rate (order conversions, lead conversions, registrations, etc.)
2) Improving the customer experience
DAA members, go here to view full recipe.
------------------------------
Tim Wilson
Senior Partner
Analytics Demystified (Corporate Account)
Dublin OH
6143561717
------------------------------