Originating Author: Tim Wilson 
Introduction: "Our competitor's site loads twice as fast as ours with half the downtime" is a compelling statement.
Analysis Overview: Measuring site load times with a web analytics platform is, at best, complicated and spotty, and, at worst, horrendously inaccurate (this is a fact; this recipe isn't set up to go into the details of why). Yet, page load time matters (we all have bailed from sites after watching the progress bar spin for just a few seconds...and lots of research has shown that we're not alone)! It can be quick and cheap to not only monitor our own site's uptime and load time, but to do the same for our top competitors.
Analysis Benefits:
1) Provide facts about how your site compares to your competitors, which can lead to fact-based decision-making about how much to invest in infrastructure and load optimization.
2) Provide IT with a backup monitor of site uptime (we can assume that our IT department is monitoring all aspects of the site and get notified immediately when something goes down, but that is often not the case -- there are soooo many things to be monitored!)
DAA members, go here to view full recipe.
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Tim Wilson
Senior Partner
Analytics Demystified (Corporate Account)
Dublin OH
6143561717
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