Blogs

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Few days ago I noticed in some of my clients’ account that in Google Analytics a new report appeared. It has been named Quality Session and announced six months ago. You can find it under the path Audience> Behavior> Session Quality. What is Session ...
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As DAA enters our 13th year of building a better digital world through data, I'd like to take the opportunity to thank six of our corporate members, who have been DAA supporters and corporate members for ten years or more! Our thanks to: • BitBang  (member ...
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As a DAA member, you are entitled to a significant discount on the very popular Award of Achievement in Digital Analytics courses through the University of British Columbia. The UBC/DAA Award of Achievement in Digital Analytics program teaches ...
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*This is a call for paper proposals* Applied Marketing Analytics Special Issue: Locational Analytics: Enhancing Customer Experiences by Listening and Responding to Interactive Communication Guest Editors: Don E. Schultz and ...
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In August of 2010, the DAA launched the Certified Web Analyst (CWA) program(tm) with great excitement surrounding the new credential. Since that time, a number of analysts from many global regions have passed the certification exam and as a result, have ...
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October 2016 New York eMetrics - keynote session, "Assess. Adapt. Advance. Staying Ahead in a Rapidly Changing World," with Sheri Cleary, former DAA board member and with ViaCom/Comedy Central. View a post about this event here . November 2016 ...
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Hello! Im a new member of DAA and thought I would share some of my ideas about how data and analytics can strengthen a companys channels. My expertise is around channel management and digital transformation and I am very interested to hear the perspectives ...
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Were less than a week and counting down to the official start to this years Adobe Summit . I havent been to the Vegas version, but I really enjoyed the SLC experiences over the years from the beautiful mountain views from the rooms at Grand America ...
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This article was originally published on MaassMedia.com on March 10th, 2017. Seeking comprehensive measurement of audiences content consumption behaviors across digital devices and platforms? Nielsen Digital Content Ratings (DCR), powered ...
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"In God we trust, all others must bring data," the statistician William Deming once said. Theres a lot that is appealing to me about Demings assertion that there is truth in numbers. As the owner of an analytics consulting firm that specializes ...
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*North Carolina State University is a University Member of DAA* North Carolina State Universitys Institute for Advanced Analytics offers a Master of Science in Analytics (MSA) program that prepares students for the challenging task of deriving insights ...
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On February 3rd, we had the great opportunity to host our next installment of our Veterans Google Analytics Training. In partnership with the Digital Analytics Association and the Augusta Warrior Project, we were able to train the veterans of the Augusta, ...
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I attended the Raleigh Symposium earlier this month and thought it would be a great experience for my young cousin, too, since hes already getting into the coding and data world. So proud of him! I asked his permission to share his thoughts, and hope ...
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As one of the Philadelphia DAA chapter leaders, I have noticed the lack of diversity within the field of digital analytics. In Philadelphia, the majority of the participants at events dont reflect the markets that we serve. I believe that two parts ...
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One of the most popular and growing DAA member benefits is the Digital Analytics Cookbook . This member-sourced and member-driven initiative captures effective, replicable digital analyses that can be shared, developed and implemented by our ...
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DAA Mission: Advancing the use of data to understand and improve the digital world through professional development and community. Weve just closed out a very successful year for DAA and as the New Year begins, Im really excited about where ...
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I recently volunteered to write a blog post for the DAAs Women in Analytics Group to talk about what it is like to work as a woman in our industry. Rather than simply share my perspective, Id like to include the experiences of any other women who are ...
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SETTING UP YOUR DIGITAL TEAMS KPIS LIKE A PRO Did you know that about 64% of features developed are rarely used ? A major cause comes from a lack of guiding force to decide which features to develop. If ...
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How To Build A Signup Form That Converts If your forms are not optimized, youre bleeding opportunities. You better make it your mission to keep improving them to your customers and business needs. Lets see how you should ...
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Another strong member benefit for DAA member is access to thought leaders. The DAA Thought Leader Conversation Series allows DAA members to hear insights, best practices, and personal experiences from leaders and experts in the digital analytics industry. ...
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