Blogs

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Special thanks to the DAA's Dallas chapter leadership for their diligent work on their May 24 Symposium. The Dallas chapter also will host three quarterly chapter events this year.  In planning for this year's Symposium as as well as for all chapter ...
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Thanks to strong Chapter Leadership and an active, engaged local digital analytics community, DAA's Boston Chapter is thriving and growing. There's a DAA Chapter meetup at least every two months where you can hear about hot topics from engaging speakers. ...
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DAA’s Job Descriptions, finalized last year and all tied to the DAA Competency Framework continue to be a resource that our members tell us is valuable to them and their organizations and teams.     This downloadable report is based on real data ...
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As I enter my last year as Board Chair of the Digital Analytics Association, I want to thank those who are stepping down from the Board and those who are stepping up. Wait. What?   “Last year”??   It’s OK - Don’t get upset or dance in the streets ...
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An enthusiastic group of Atlanta DAA members set out to revive their local chapter in mid-2016. Since then, their focus and drive have already generated increased excitement and involvement from the local analytics community.  Since October 2016 the ...
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eMetrics Summits have always provided quality programs where analytics professionals can bring home industry best practices and new ideas that were sparked by conversations with peers. The tremendous focus on women professionals within the industry where ...
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Did you know that as a DAA member, you can join any DAA local chapter at no cost? If your work takes you to other cities, consider adding additional chapter affiliations to your membership. Just email us and add a new chapter.  If you're ever ...
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[Previously published on E-Nor blog] I am really fascinated by BigQuery. The ease of use and the speed it offers to handle really large amounts of data is just amazing. In this post, I’ll highlight the operational benefit of BigQuery over ...
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One of the most confusing concepts to explain to a client is how you know a conversion rate optimization A/B test has finished and is accurate. Diving into statistics causes a glazing of the eyes and a head bobbing sleepy effect. Many A/B tools provide ...
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Students in a University of Denver analytics course who have been using Google Analytics Breakthrough recently submitted several questions about practical, technical, and future considerations for Google Analytics: What are the most important ...
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One of the most popular and important benefits of being a DAA member is the ability to see quickly where your skill set lies as a digital analyst with D AA’s Self-Assessment tool. I encourage ALL our members to take this quick online test EVERY ...
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Results of WiA Survey

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Last year the DAA formed a “Women in Analytics” group. The goal of the group is to build awareness of women working within digital analytics as well as discuss ways to support women within the industry.  As the initial meetings began to gain momentum ...
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I have been in the digital analytics industry for 3-4 years now and only joined the DAA last year. The NYC Symposium was my first DAA event, as I work in Harrisburg, Pennsylvania – which does not necessarily scream digital analytics culture. So needless ...
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Originally published on the  Digital Analytics Blog  on Friday, April 21 2017 by Mathieu Llorens, CEO at AT Internet.  See the original blog post. Data is unanimously considered to be the fuel of the modern economy. It has the virtue of being ...
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Few days ago I noticed in some of my clients’ account that in Google Analytics a new report appeared. It has been named Quality Session and announced six months ago. You can find it under the path Audience> Behavior> Session Quality. What is Session ...
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As DAA enters our 13th year of building a better digital world through data, I'd like to take the opportunity to thank six of our corporate members, who have been DAA supporters and corporate members for ten years or more! Our thanks to: • BitBang  (member ...
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As a DAA member, you are entitled to a significant discount on the very popular Award of Achievement in Digital Analytics courses through the University of British Columbia. The UBC/DAA Award of Achievement in Digital Analytics program teaches ...
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*This is a call for paper proposals* Applied Marketing Analytics Special Issue: Locational Analytics: Enhancing Customer Experiences by Listening and Responding to Interactive Communication Guest Editors: Don E. Schultz and ...
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In August of 2010, the DAA launched the Certified Web Analyst (CWA) program(tm) with great excitement surrounding the new credential. Since that time, a number of analysts from many global regions have passed the certification exam and as a result, have ...
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October 2016 New York eMetrics - keynote session, "Assess. Adapt. Advance. Staying Ahead in a Rapidly Changing World," with Sheri Cleary, former DAA board member and with ViaCom/Comedy Central. View a post about this event here . November 2016 ...
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