Blogs

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One of DAA’s most successful initiatives in the past 18 months has been the ongoing development of the Women in Analytics program. This exclusive member-only program, combines resources, quarterly calls, Thought Leader Conversations, and a mentoring ...
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I wrote an article on LinkedIn and thought to publish here as well. Here is the link, in case you choose to engage there:  https://www.linkedin.com/pulse/data-wrangling-career-strangling-kerry-hew/ Data Wrangling is Career Strangling Data wrangling ...
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Originally published on the  Digital Analytics Blog  on July 18, 2018 by Ashley Kibler, Editorial Manager at AT Internet .  See the original blog post Over the past few decades, web analytics has evolved from a discipline reserved ...
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Being a woman, especially being a mom , might mean that you're a highly skilled project manager, master negotiator, and deadline destroyer. But when you're consistently crushing it you will likely get asked for help more often, to do more work on top ...
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DAA gets asked often for recommendations of speakers – not only for DAA chapter events, but for outside events as well. A special feature on the DAA website is the speakers bureau . We have a wealth of knowledgeable analytics professionals among ...
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Good morning all, I have spent the past 2 weeks in the US, my first time ever and it was pretty great. I flew from London in England and landed in New York first. There, I have met a few members of the New York DAA chapter. They have very kindly organized ...
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Demystifying Data Science

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There’s a lot of buzz about Data Science these days, and especially its super-cool subfield, Machine Learning. Data Scientists have become the unicorns of the tech industry, commanding astronomical salaries and an equal amount of awe (and envy) to ...
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My Mentoring Experience

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Last year I had the opportunity to participate in the Women in Analytics Mentoring Pilot and I’ve continued my participation in the program as both a mentee and mentor. Like many of us who are pressed for time, I’ve had to be strategic about what to ...
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The inaugural Quanties – DAA’s awards competition – is complete for this year. Many congratulations to all our finalists and winners , and special thanks to our sponsors ( Tealium  as the Title Sponsor;  Google  as the Gold Sponsor;  Analytics Pros ...
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The 2018 Digital Analytics Association NYC Symposium was held last month at the MetLife building in Manhattan. This year's speakers covered a wide array of topics ranging from using Excel to build regression models to discussing mentorship opportunities ...
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Just about every behavior change initiative today needs some kind of online presence. Many organizations build websites as a matter of course. But unfortunately, many websites are missed opportunities. Organizations that approach their website as an ...
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This blog entry is written to provide a broad insight to the current status of analytics in the automotive industry. This is based off my agency experience working directly with ~40 accounts. Overview State of Analytics iFrame Apocalypse ...
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Good evening all, Today, I have presented my latest deck at Google Academy London for the Data Festival London as part of the London Data Week. This is an update on a presentation I have given in the past at Web Analytics Wednesday Copenhagen in October ...
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Greetings from London, I have just returned from Copenhagen, in Denmark, where I have attended another one of these MeasureCamps. Yes, another one, my fifth one for this year alone and what an amazing MeasureCamp this was, and it was only their second ...
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Members told us that they wanted to be able to beef up their digital analytics skills in specific areas – without a big time commitment or big financial investment. We listened, and along with significant member input and contributions, the new short ...
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  GDPR – Making Sense of It Yet? Well - May 25 has come and gone. As everyone knows, that was the deadline for GDPR. Hopefully, everyone is feeling more comfortable about the requirements and moving towards full compliance. DAA has compiled some ...
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DAA’s Job Descriptions , tied to the DAA Competency Framework, continues to be a resource that our members tell us is valuable to them and their organizations and teams.   This downloadable report is based on real data from members and digital analytics ...
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Though women have made huge strides in the past few decades and have moved the glass ceiling higher and higher, they are still underrepresented in the top echelon of corporate organization charts and in management positions. This is a huge loss for organizations ...
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Greetings from sunny Amsterdam! Another great MeasureCamp in the Netherlands happened yesterday and I attended again. My fourth MeasureCamp in five weeks. Now, I will calm down a bit and won't attend any until... June. That will be on Copenhagen, Denmark. ...
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Good afternoon, Please find my deck on SlideShare for the first MeasureCamp in Moscow, Russia! If there's a shortage of analytics talent and a small number of data-driven companies, could we influence data-justified companies by boycotting them outright ...
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