Blogs

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Despite the strain on resources and energy,  the holidays  are the most wonderful time of year for data-driven eCommerce professionals. High traffic and large purchase sizes offer rich customer data for robust analysis. However, three challenges ...
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How do you turn big data into useful data? First and foremost, it takes inquisitive people that see the patterns that lie beneath the surface. As founders of  Sweetspot  and MaassMedia (respectively),  Sergio Maldonado  and  Aaron ...
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Looking to hire a digital analyst? Looking for your next opportunity? DAA is proud to announce an upgrade of a strong DAA member benefit – the new DAA Career Center.  This revamped resource is more robust, with more job postings and more candidate ...
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E-Nor still gets this question regularly: "What's so great about Analytics 360? Why does my organization need it?" Click here to download our comparison matrix , and read on for the details... Say "Bye-Bye" to Sampling Officially, ...
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Do you need to copy view filters between Google Analytics accounts? Google Analytics provides a practical framework for   managing view filters   within   one Google Analytics account , but not for copying filters between Google Analytics accounts. ...
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Attribution pervades much of the current discourse in the analytics community but remains mysterious for many of us. In this video, we take a practical approach to breaking down the basics of attribution in the Google Analytics interface and proceed ...
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E-commerce is a long-established form of business that has been growing steadily since its start in the 1990s. As mobile devices continue to increase in popularity and technology becomes more robust and dynamic, mobile commerce is exploding with new ...
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The Philadelphia DAA chapter is known for putting on Symposiums that are first rate in every way. They've been doing it consistently since 2011. Thanks to an excellent leadership team, this year's event taking place on October 19, will be just as valuable. ...
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How can news organizations provide an engaging, mobile-only experience that improves reader retention and loyalty? News organizations and publishers have been working tirelessly to improve the mobile news experience. Push notifications,   straddling ...
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HiPPO's Image Source: Disney Wiki HiPPO, chef, captain, or whatever cool name your team uses to address you, you are sitting at the top and leading the ship. Where should you take it in the next 12 months? I may not be able to answer ...
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As an association of digital analytics professionals, part of our mission is to advance the use of the profession. We do that in many ways, but one important part is recognizing outstanding individual and organizational excellence in the application ...
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Last Thursday, August 24th, the DAA ATL Chapter had another successful quarterly event at Uncle Julio’s. Complete with good food (thanks to the sponsorship of Keystone Solutions ) and good company, about 35 members came together for a presentation ...
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Thank you again for reading the   6 part series of the blog posts   on Machine Learning as well as the very productive discussions in the past couple of months. My intention was to instill a sense of confidence in the Digital Analytics community ...
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A commitment to provide exceptional educational value on topics of great interest to digital analysts is the driving force behind much of the DAA New York City Chapter's success. Orchestrated by chapter leaders  David Millrod, Sangah Bae, and Randal ...
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Introduction The internet of things (IoT), where devices talk to each other through a network, looks set to expand rapidly in many areas from hospitals to scientific research, into smart cities and into people’s homes. One outcome of this technology, ...
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MeasureCamp SF on July 22, 2017 was the second analytics unconference that I have been to and I have to confess, I’m hooked! It’s exhilarating to show up and not know what the day is going to be like. That’s because neither the topics nor the speakers ...
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Many enterprise-sized businesses use legacy systems, such as Microsoft Excel, to collect, cleanse, store, and analyze data from separate sources, such as their CRM, Google Analytics, and call centers. Maintaining the legacy processes by which they collect ...
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Here we go, this is the last question! Thank you for following, sending DMs, and all the great conversations over coffee :). I learned a great deal myself and hope that whoever reads these posts finds value in what I have shared. I also have to send ...
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Question number 5 is sort of boring ('nice job Zara discouraging me to read on' you may say! the answer to this question is where the rubber meets the road- who knows maybe I don't wan too much competition in the game?:)) Question 5: Can you find ...
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The Austin, Texas DAA Chapter is active and growing with an enthusiastic leadership team. The 2016 Symposium was well attended by members and non-members alike. The Chapter will continue to host its popular focused training sessions in 2017.  Recently, ...
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