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Originally published on the Digital Analytics Blog on Wednesday, May 25, 2016 by Dimitri Le Parc,...
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The following is a blog post that proved to be very popular for folks using Adobe Analytics and Google...
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The fundamental part of a digital measurement and optimization plan is defining your goals. Get this...
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As a DAA member, you are entitled to a significant discount on the very popular Award of Achievement...
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Originally published on the Digital Analytics Blog on Thursday, April 28, 2016 by Bernard Segarra,...
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The Digital Analytics Association , a leader in digital and web analytics, is pleased to announce...
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One of the most popular member benefits in DAA is the Self-Assessment Tool. This valuable...
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App Analytics: How to read a retention graph Originally published on the Digital Analytics Blog...
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Online Promotions are the lifeline of the e-commerce industry and since the dawn of the online shopping...
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Accelerated Mobile Pages (AMP) Project: A quick recap Originally published on the Digital...
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Yesterday, I was in a meeting with our Account Management team and during our discussion this important...
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In last few weeks, we have been asked multiple times this question that; what are the best practices...
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In last 18 months, we observed a large % of mid-size to large online businesses invested either in...
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N otes on Filtering Spam and Bots From Google Analytics - originally written by Jon Meck for the...
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2015 IBM Recap Report

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Looking back to see what’s ahead Why was there so much hype around the Apple Watch over the holidays?...
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It’s that time of year again! SuperBowl 50 is upon us, and this year the Bay Area is alive with...
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Today, the Digital Analytics Association (DAA) is officially kicking off a new initiative that we...
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You're in marketing, right? You understand branding, positioning, awareness and affinity right? Well,...
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We bet you’re thinking the same thing we are…. Where did 2015 go??? On top of wrapping up all...
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Back in 2010, I wrote about a way to see how much money website visitors were adding to the shopping...
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