Blogs

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DAA's Toronto Chapter holds an event virtually every month, making it the most active DAA chapter. Enthusiastic and talented chapter leaders are the secret behind their success. @Baris Akyurek , @June Li ,   @sharon.flynn@gmail.com Flynn , ...
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If you haven’t yet taken advantage of the Plot Rows feature in Google Analytics, this demo provides an intro to this useful feature that allows you to dynamically chart individual rows in the main overtime graph. At the same time, we consider a limitation ...
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How the Guardian Mobile Lab and MaassMedia efficiently analyzed qualitative data from thousands of survey responses with natural language processing. In a recent article, “ Analysis Without Benchmarks: An Approach for Measuring the Success ...
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Originally published on the  Digital Analytics Blog  on November 17, 2017 by Alexis Fillon, Digital Marketing Coordinator at AT Internet.  See the original blog post . Every year, our Digital Analytics Forum (or DAF for the acronym lovers out ...
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DAA members have access to numerous discounts on industry events and partnerships. Last year, we initiated a partnership with the Journal of Applied Marketing Analytics. This journal is the major professional journal publishing in-depth, peer-reviewed ...
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Unlock the science behind obtaining audience feedback, and discover what they really thought of your innovation project. The purpose of many newsroom innovation projects, like those the  Guardian Mobile Innovation Lab  carries out, is to test ...
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DAA – as YOUR association – is always looking for opportunities to provide value to you as a member. How about more training for your team, and less travel?   We know your team is busy, and leaving the office to attend a seminar or workshop may ...
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UX & The Customer

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INTRODUCTION  The term UX seems to be trending a lot these days in job specs, blogs, company mantras, office talk and meetings. So what is UX, is it really everything, and how can it influence how companies are managed? UX (User Experience) refers ...
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eMetrics Summit in New York just had its finale. It was the last summit in New York (for the foreseeable future at least) and, like always, the #Event was full of great speakers, brilliant talents to network with, and pro tips to bring back. ...
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Analytics Horror Stories

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It’s that time again — time to get our spook on and recap some of the scariest big data and analytics nightmares we’ve experienced over the years. Join us in this thrilling and spine-tingling post from the MaassMedia team and our Partners at   Sweetspot ...
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At this year’s premier   Analytics Summit , top industry leaders in digital marketing and analytics will discuss innovative and effective methods for optimizing your business’s marketing techniques. These leaders will offer their web analytics and digital ...
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The San Francisco Chapter of the DAA typically hosts an event every quarter for members. Right now, they are approaching what will be the highlight of the year, their annual Symposium to be held on October 24.  Under the chapter leadership of Prolet ...
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Despite the strain on resources and energy,  the holidays  are the most wonderful time of year for data-driven eCommerce professionals. High traffic and large purchase sizes offer rich customer data for robust analysis. However, three challenges ...
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How do you turn big data into useful data? First and foremost, it takes inquisitive people that see the patterns that lie beneath the surface. As founders of  Sweetspot  and MaassMedia (respectively),  Sergio Maldonado  and  Aaron ...
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Looking to hire a digital analyst? Looking for your next opportunity? DAA is proud to announce an upgrade of a strong DAA member benefit – the new DAA Career Center.  This revamped resource is more robust, with more job postings and more candidate ...
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E-Nor still gets this question regularly: "What's so great about Analytics 360? Why does my organization need it?" Click here to download our comparison matrix , and read on for the details... Say "Bye-Bye" to Sampling Officially, ...
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Do you need to copy view filters between Google Analytics accounts? Google Analytics provides a practical framework for   managing view filters   within   one Google Analytics account , but not for copying filters between Google Analytics accounts. ...
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Attribution pervades much of the current discourse in the analytics community but remains mysterious for many of us. In this video, we take a practical approach to breaking down the basics of attribution in the Google Analytics interface and proceed ...
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E-commerce is a long-established form of business that has been growing steadily since its start in the 1990s. As mobile devices continue to increase in popularity and technology becomes more robust and dynamic, mobile commerce is exploding with new ...
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The Philadelphia DAA chapter is known for putting on Symposiums that are first rate in every way. They've been doing it consistently since 2011. Thanks to an excellent leadership team, this year's event taking place on October 19, will be just as valuable. ...
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