Blogs

Be the first person to like this.
DAA’s Job Descriptions , tied to the DAA Competency Framework, continues to be a resource that our members tell us is valuable to them and their organizations and teams.   This downloadable report is based on real data from members and digital analytics ...
0 comments
3 people like this.
Though women have made huge strides in the past few decades and have moved the glass ceiling higher and higher, they are still underrepresented in the top echelon of corporate organization charts and in management positions. This is a huge loss for organizations ...
0 comments
Be the first person to like this.
Greetings from sunny Amsterdam! Another great MeasureCamp in the Netherlands happened yesterday and I attended again. My fourth MeasureCamp in five weeks. Now, I will calm down a bit and won't attend any until... June. That will be on Copenhagen, Denmark. ...
0 comments
1 person likes this.
Good afternoon, Please find my deck on SlideShare for the first MeasureCamp in Moscow, Russia! If there's a shortage of analytics talent and a small number of data-driven companies, could we influence data-justified companies by boycotting them outright ...
0 comments
Be the first person to like this.
A few weeks ago, an article on The Harvard Business Review shared the fascinating outcome of a study, which indicated that “within one year, attendees of a conference for women were twice as likely to be promoted.” My first thought was, ...
0 comments
1 person likes this.
Hello everyone, In continuation with my efforts to understand more and more about web analytics auditing culture and best practices... I would like to share this basic automation tip with everyone. It would be great to have some feedback from the readers ...
0 comments
Be the first person to like this.
As a DAA member, you not only get to vote in the annual awards ( the DAA Quanties ) to determine the finalists, but you get a significant discount to attend the Party, watch the finalists present their best work, and VOTE live to determine the winner! ...
0 comments
Be the first person to like this.
Originally published on the  Digital Analytics Blog  on March 28, 2018 by Ashley Kibler, Editorial Manager at AT Internet.  See the original blog post Are businesses ready for the GDPR? Depending on who you listen to, only   6% of companies ...
0 comments
1 person likes this.
Good morning, In a few hours, I will leave sunny Bratislava in Slovakia, Central Europe, where I have attended yet another MeasureCamp, and fly back home to London. Upstairs, there's a soprano singer practising right now. She has been every single day ...
2 comments
Be the first person to like this.
Good morning everybody, Here in London, we were greeted yesterday morning with a little snow as some of us were on our merry way to MeasureCamp London XII. I have presented a session yesterday about a small QA tool I have written. Now, rather than just ...
0 comments
2 people like this.
Whether you’re a marketer or an analyst, you probably want to get more out of your analytics data. Custom Dimensions allow you to record data about your pages, screens, users, and user experience that Google Analytics would not capture by default. ...
0 comments
2 people like this.
As a DAA member, you get a significant discount on the certification program that DAA offers - the Certified Web Analyst (CWA). Certification sets you apart from your colleagues, and it is another way to improve your skill set to be recognized for ...
0 comments
5 people like this.
How do you get clear and actionable insights to improve the performance of your digital marketing campaigns, increase customer engagement with content, or build revenue from your online shopping cart? It’s likely that you have a set of reports, dashboards ...
0 comments
Be the first person to like this.
DAA members repeatedly tell us that one of the most actionable member benefits is the Digital Analytics Cookbook . This member-sourced and member-driven initiative captures effective, replicable digital analyses that can be shared, developed and ...
0 comments
5 people like this.
My annual “State of the Association” address to you as a member of DAA is what I hope I am to you – honest, transparent, and encouraging.   First of all – THANK YOU for your membership and participation in DAA. As a collective group we can ...
2 comments
2 people like this.
DAA's Toronto Chapter holds an event virtually every month, making it the most active DAA chapter. Enthusiastic and talented chapter leaders are the secret behind their success. @Baris Akyurek , @June Li , @Sharon Flynn ,   @Joey Guo ...
0 comments
Be the first person to like this.
If you haven’t yet taken advantage of the Plot Rows feature in Google Analytics, this demo provides an intro to this useful feature that allows you to dynamically chart individual rows in the main overtime graph. At the same time, we consider a limitation ...
0 comments
Be the first person to like this.
How the Guardian Mobile Lab and MaassMedia efficiently analyzed qualitative data from thousands of survey responses with natural language processing. In a recent article, “ Analysis Without Benchmarks: An Approach for Measuring the Success ...
0 comments
3 people like this.
Originally published on the  Digital Analytics Blog  on November 17, 2017 by Alexis Fillon, Digital Marketing Coordinator at AT Internet.  See the original blog post . Every year, our Digital Analytics Forum (or DAF for the acronym lovers out ...
0 comments
Be the first person to like this.
DAA members have access to numerous discounts on industry events and partnerships. Last year, we initiated a partnership with the Journal of Applied Marketing Analytics. This journal is the major professional journal publishing in-depth, peer-reviewed ...
0 comments