Blogs

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eMetrics Summits have always provided quality programs where analytics professionals can bring home industry best practices and new ideas that were sparked by conversations with peers. The tremendous focus on women professionals within the industry where ...
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Did you know that as a DAA member, you can join any DAA local chapter at no cost? If your work takes you to other cities, consider adding additional chapter affiliations to your membership. Just email us and add a new chapter.  If you're ever ...
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[Previously published on E-Nor blog] I am really fascinated by BigQuery. The ease of use and the speed it offers to handle really large amounts of data is just amazing. In this post, I’ll highlight the operational benefit of BigQuery over ...
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One of the most confusing concepts to explain to a client is how you know a conversion rate optimization A/B test has finished and is accurate. Diving into statistics causes a glazing of the eyes and a head bobbing sleepy effect. Many A/B tools provide ...
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Students in a University of Denver analytics course who have been using Google Analytics Breakthrough recently submitted several questions about practical, technical, and future considerations for Google Analytics: What are the most important ...
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One of the most popular and important benefits of being a DAA member is the ability to see quickly where your skill set lies as a digital analyst with D AA’s Self-Assessment tool. I encourage ALL our members to take this quick online test EVERY ...
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Results of WiA Survey

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Last year the DAA formed a “Women in Analytics” group. The goal of the group is to build awareness of women working within digital analytics as well as discuss ways to support women within the industry.  As the initial meetings began to gain momentum ...
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I have been in the digital analytics industry for 3-4 years now and only joined the DAA last year. The NYC Symposium was my first DAA event, as I work in Harrisburg, Pennsylvania – which does not necessarily scream digital analytics culture. So needless ...
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Originally published on the  Digital Analytics Blog  on Friday, April 21 2017 by Mathieu Llorens, CEO at AT Internet.  See the original blog post. Data is unanimously considered to be the fuel of the modern economy. It has the virtue of being ...
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Few days ago I noticed in some of my clients’ account that in Google Analytics a new report appeared. It has been named Quality Session and announced six months ago. You can find it under the path Audience> Behavior> Session Quality. What is Session ...
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As DAA enters our 13th year of building a better digital world through data, I'd like to take the opportunity to thank six of our corporate members, who have been DAA supporters and corporate members for ten years or more! Our thanks to: • BitBang  (member ...
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As a DAA member, you are entitled to a significant discount on the very popular Award of Achievement in Digital Analytics courses through the University of British Columbia. The UBC/DAA Award of Achievement in Digital Analytics program teaches ...
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*This is a call for paper proposals* Applied Marketing Analytics Special Issue: Locational Analytics: Enhancing Customer Experiences by Listening and Responding to Interactive Communication Guest Editors: Don E. Schultz and ...
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In August of 2010, the DAA launched the Certified Web Analyst (CWA) program(tm) with great excitement surrounding the new credential. Since that time, a number of analysts from many global regions have passed the certification exam and as a result, have ...
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October 2016 New York eMetrics - keynote session, "Assess. Adapt. Advance. Staying Ahead in a Rapidly Changing World," with Sheri Cleary, former DAA board member and with ViaCom/Comedy Central. View a post about this event here . November 2016 ...
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Hello! Im a new member of DAA and thought I would share some of my ideas about how data and analytics can strengthen a companys channels. My expertise is around channel management and digital transformation and I am very interested to hear the perspectives ...
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Were less than a week and counting down to the official start to this years Adobe Summit . I havent been to the Vegas version, but I really enjoyed the SLC experiences over the years from the beautiful mountain views from the rooms at Grand America ...
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This article was originally published on MaassMedia.com on March 10th, 2017. Seeking comprehensive measurement of audiences content consumption behaviors across digital devices and platforms? Nielsen Digital Content Ratings (DCR), powered ...
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"In God we trust, all others must bring data," the statistician William Deming once said. Theres a lot that is appealing to me about Demings assertion that there is truth in numbers. As the owner of an analytics consulting firm that specializes ...
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*North Carolina State University is a University Member of DAA* North Carolina State Universitys Institute for Advanced Analytics offers a Master of Science in Analytics (MSA) program that prepares students for the challenging task of deriving insights ...
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