Email marketing remains one of the vital aspects of any healthy online marketing campaign. Over the past few decades, the best practices for this advertising medium have been refined to provide immense return-on-investment, due to low overall costs. Despite the age of the internet and email advertising, however, creative marketers have continued to create new methods for improving email marketing performance.
One such method is called email retargeting, and this option is a particularly new way to add value to a current marketing campaign. Put simply, email retargeting offers display advertising to individuals who have previously opened an email. When a person is part of an email marketing list and opens a recently delivered email, that potential customer is then shown relevant advertisements later.
As any savvy marketer knows, keeping a brand name in front of a customer keeps that brand name in the forefront of a person’s mind and helps to grow brand recognition and loyalty. Through email list retargeting, a company can reinforce brand presence without sending too many communications to an email subscriber. An overabundance of emails sent can become annoying for the average reader.
Email retargeting is one of the newest 2013 methods for enhancing the usefulness of an email list, and it’s not incredibly widespread. Optimizing an email marketing campaign requires the use of updated methods, and utilizing retargeting is definitely one of the best ways to approach a time-tested marketing technique with fresh techniques.
The way in which email list retargeting works is a cookie is placed on a computer when a customer or email list member opens an email sent out by a company, and then when that person heads out to surf the internet after reading their emails, he or she will start to see advertisements for that company. Read more here: Digital Marketing & Analytics Professionals