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"Moneyball for Marketing" is a great podcast with a lot of great insight for Marketers who care about analytics. And, let's be honest, if you don't care about analytics these days you're not a real marketer. The most recent episode includes an interview with DOMO, inc CMO, Heather Zynczak. It highlights not only the importance of showing ROI, but also talks about a great tool that can actually help demonstrate ROI and help get value from data that you are most likely already collecting.

click the link for a quick listen:
https://itunes.apple.com/us/podcast/moneyball-for-marketing/id865449585?mt=2