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Privacy and Ethics: Should you measure when a user logs out?

By Aurelie Pols posted 01-13-2015 05:04 AM

  

In October 2014, Simo Ahava from Netbooster Finland wrote an excellent blog post entitled "#GTMtips: Once UserID, Always userID" about the use of Google Universal Analytics' UserID across sessions: http://www.simoahava.com/gtm-tips/once-userid-always-userid

The same day, Peter O'Neill from L3Analytics in the UK bounced on the article and started a Twitter conversation (@peter_oneill) about whether a visitor should continue to be identified and measured after having expressly logged-out from a website section or application.

At the end of October, during eMetrics London, and following my session "From Über Creepy to over Compliant" as well as discussions about "Responsible Uses of Data" lead mainly by Conversion Works' Doug Hall, a joint effort was set-up to answer this very specific Privacy and Ethics question: "Should you measure when a user logs out?"

The result of this collaborative effort is an Amicus Brief that was sent to the DAA and that we invite you to download here:
http://www.slideshare.net/AurliePols/privacy-ethics

Thoughts, comments, reflections and questions welcome.
Pleasant readings and happy New Year.

Aurélie
aurelie@mindyourprivacy.com

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