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Bruce Segal

These two documents show the relationship between purchases and bounces by search terms that have...

Shannon Taylor

Marketing analysts face two huge challenges. First they must turn disparate multichannel data into...

LATEST DISCUSSIONS

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    RE: Ideal ROAS?

    Posted in: DIGITAL ANALYTICS...

    H Faheem, It's a good question and one I hear often. Asked in different ways, "Is there an industry benchmark?" for a host of metrics like ROAS, Conversion Rate, Funnel Matriculate Rate, Revenue Per Visit (RPV) and so on. My take - I honestly...

  • photo not available

    Digital Marketing Team (profiles)

    Posted in: DIGITAL ANALYTICS...

    Is anyone aware of a bank source for profiles of members of a digital marketing team to help with writing job descriptions? i.e: strategic and tactical roles for: social media, content, SEO, SEM, conversion, user experience, etc. Thanks!

  • photo not available

    Digital Analytics Practice

    Posted in: DIGITAL ANALYTICS...

    Is there a source to learn more about developing an analytics practice? I am interested in finding frameworks and models and process guidance. I appreciate any insight. Thanks.

  • Faheem Dayala

    Ideal ROAS?

    Posted in: DIGITAL ANALYTICS...

    Hi Guys, Is there an "ideal" ROAS one should expect when putting together media plan? 7x? 10x? I realize that depends on product/service - the product I'm dealing with has about 6 month latency. I would love to tap into the minds of the DAA...

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