ANNOUNCEMENTS

Coming soon, new member benefit: Thought Leader Conversation

Stay tuned for details on DAA's new Thought Leader Series available only to members! more

Educate Yourself With the DAA Essential Series

The DAA Essential Series is an interactive, discussion-based
education program designed for those new to digital analytics. This education series provides... more

RECENT SHARED FILES

Bruce Segal

These two documents show the relationship between purchases and bounces by search terms that have...

Shannon Taylor

Marketing analysts face two huge challenges. First they must turn disparate multichannel data into...

LATEST DISCUSSIONS

  • Joe Megibow

    How American Eagle Outfitters provides customer...

    Posted in: DIGITAL ANALYTICS...

    Hi All, I thought this recent article in Mobile Marketer might be of interest to the forum. Please feel free to add any comments/thoughts! -Joe

  • John Matthew Upton

    Building a team: where can I find qualified ana...

    Posted in: DIGITAL ANALYTICS...

    I've got open headcount on my team for two experienced analysts, but I'm having a hard time filling the reqs. I'm having two problems: 1. a dearth of talent, which means competition for good analysts is stiffer; also, it seems like a lot of experienced...

    1 person recommends this.
  • photo not available

    Agency Analytics Survey-Please take!

    Posted in: DIGITAL ANALYTICS...

    Hey y'all, The agency I work for, Peter Mayer Advertising in New Orleans, is researching analytics offerings across the advertising industry. If you work for an agency and have 10 mins to spare, please take our survey --it'd be greatly appreciated!...

  • photo not available

    RE: Naming Conventions for Element IDs, Classes...

    Posted in: DIGITAL ANALYTICS...

    Instead of adding extra classes, an alternative is to add custom data attributes. These are less likely to interfere with styles or future classes and helps to separate something that is completely functional from the design of the site. The links...

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