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Educate Yourself With the DAA Essential Series

The DAA Essential Series is an interactive, discussion-based
education program designed for those new to digital analytics. This education series provides... more

The DAA is Collecting Data and Needs Your Help

Take the annual Outlook Survey that examines the state of the digital analytics industry! Members will be provided with the full report upon completion... more

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Bruce Segal

These two documents show the relationship between purchases and bounces by search terms that have...

Shannon Taylor

Marketing analysts face two huge challenges. First they must turn disparate multichannel data into...

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