DAA Announcements

New White Papers Posted by Adometry and comScore - Check Them Out!

DAA Corporate Members have the opportunity to publish corporate-sponsored white papers or business case studies to the members-only section of the DAA website. This means more great content for you! The newest white papers by Adometry and comScore... more

DAA Webinar: Interactive Storytelling in Multichannel Marketing Analytics

Join the DAA on April 23rd at 1:00pm eastern for an educational webinar entitled "Interactive Storytelling in Multichannel Marketing Analytics".

Marketing analysts face two huge challenges. First they must turn disparate multichannel data into... more


  1. Mark Johnson
    Mark Johnson


    2435 Points

  2. Adam Greco
    Adam Greco

    Web Analytics Demystified (Corporate Account)
    Deerfield, IL

    1355 Points

  3. Mohandas Alle
    Mohandas Alle

    eClerx (Corporate Account)

    1030 Points

What's Hot


  1. DAA Webinar: Interactive Storytelling in Multichannel Marketing Analytics

    Apr 23, 1:00 PM - 2:00 PM (ET)
  2. Cardinal Path, AdWords and Analytics Training - Chicago, IL

    Apr 28 - May 2
    Chicago, IL, United States
  3. XCMO Summit

    Apr 30 - May 2
    Austin, TX, United States
  4. Google Analytics Training Course Dallas w/ E-Nor

    Apr 30 - May 2
    Richardson, TX, United States
  5. eMetrics Toronto

    May 12 - 15
    Toronto, ON, Canada


Carey Wilkins

Vote for Evolytics' Ryan Sleeper in the Tableau Elite 8 Data Viz Contest

Mario Casarano

Example of Text Analysis with Excel.

In The Know

Latest Discussions

  • Chris Grant

    RE:Feedback Requested: Best Text Analytics Tools...

    Posted in: DIGITAL ANALYTICS...

    I'm going to be a bit of a grinch here. Word clouds are just word frequency lists, arranged randomly on a screen with size of text corresponding to position on the list. Color means nothing. If you know of a word cloud program that does anything...

  • Carey Wilkins

    Vote Today for Ryan Sleeper's Data Viz in the Tableau...

    Posted in: DIGITAL ANALYTICS...

    Today, Tableau Software has launched their "Elite 8" contest, and Evolytics' Ryan Sleeper has been selected by Tableau experts as the #1 seed in this bracket-style competition. Your vote today for Ryan will help him move forward and win the chance...

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